Silpo Plux

This project includes a series of three commercial videos created for Silpo, a Ukrainian grocery chain known for its creative and unconventional branding. Each video introduces a product or theme in a playful, bold, and visually rich style, combining motion design with storytelling to capture the viewer’s attention.

The animations use vibrant colors, dynamic compositions, and subtle humor to reflect Silpo’s unique voice. Each spot was designed to be short, engaging, and memorable — whether promoting a product, idea, or seasonal theme. The style stays consistent across the series, while allowing each video to have its own character and rhythm.

These motion spots aim to reflect the fun, artistic personality of the Silpo brand and make everyday shopping feel like a small adventure.

Illustrator — Catherina Lazniuk
Copywriter — Illya Zhurava