Nova Poshta Manifest

This project presents a visual concept for Nova Poshta, one of Ukraine’s leading logistics and delivery companies. As part of their communication strategy, the brand introduced six unique characters — each representing a distinct service, value, or customer need.
The motion design focuses on character-driven storytelling, using bright colors, expressive animation, and clean composition to reflect Nova Poshta’s modern and efficient identity. Each character has a distinct personality and visual style, while remaining consistent within the brand's overall tone. The animations were created to be easily adapted for digital ads, in-store screens, social media, and internal communication.
In addition to the main showcase, each character was featured in its own individual video, highlighting its role and function through short, expressive animation.

Art Director — Pylyp Bilianskyi
Designer — Kyrylo Liesnoi